{"title":"-","description":"\u003cp\u003e\u003cspan\u003eFamily Tradition Custom Lures: Reeling in the Memories\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt Family Tradition Custom Lures, I believe a great lure should do more than just catch fish—it should tell a story. Born from a lifetime of time spent on the water and the wisdom passed down through generations, my business is a tribute to the men who taught me how to fish and how to live.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \"Family Tradition\" name isn't just a label; it’s a living memory. It’s the legacy of seeing Uncle Arnold’s meticulously tied flies and the cherished, quiet hours spent in the boat with Paw Paw. Most of all, it’s a nod to the \"secret\" way Uncle Warren and Paw Paw would get a fish on the line and then hand over the rod, making sure a young fisherman got to feel the thrill of the catch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat Makes Our Lures Different?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Hand-Painted Artistry: Every single lure is hand-painted, ensuring that no two are exactly alike. You aren’t just buying tackle; you’re buying a one-of-a-kind piece of functional art.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Built on Experience: We don’t just design for looks. Our patterns are inspired by decades of family knowledge, from the lakes of North Carolina to the secret spots only a grandfather knows.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• The Personal Touch: Because every lure is finished by hand, we pour the same care into our work that our uncles put into their flies and our grandfather put into every cast.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhen you tie on a Family Tradition Custom Lure, you’re fishing with a piece of our history. We’ve taken the craftsmanship of the past and brought it to your tackle box, so you can start a tradition of your own.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"family-tradition-richardson-112-custom-cap","title":"Family Tradition Richardson 112 Custom Cap","description":"","brand":"Norris Merchandise","offers":[{"title":"Salt Water Duck Camo","offer_id":52384148390069,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Flo Green\/Charcoal","offer_id":52384148422837,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Gray w\/Black","offer_id":52384148455605,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Navy w\/Charcoal","offer_id":52384148488373,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Admiral Duck Blue Camo","offer_id":52384148521141,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Old School","offer_id":52384148553909,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Old School Bottomland","offer_id":52384148586677,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/5888\/9909\/files\/1c35a6a5c07d45aab0f21b42a05d12df_d31929c7-ab95-4533-bef6-fd8b321fe225.jpg?v=1774458664"},{"product_id":"short-sleeve-t-shirt","title":"Short Sleeve T-Shirt","description":"\u003cp\u003eT-shirts are available in a Gildan heavy cotton, heather grey or a Next Level antique gold.\u003c\/p\u003e\n\u003cp\u003eIf you need a size you don't see just email us, there is a slight upcharge above 2x\u003c\/p\u003e","brand":"Norris Merchandise","offers":[{"title":"Gold \/ Small","offer_id":52384217432245,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Gold \/ Medium","offer_id":52384217465013,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Gold \/ Large","offer_id":52384217497781,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Gold \/ XL","offer_id":52384217530549,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Gold \/ 2X","offer_id":52384217563317,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Gray \/ Small","offer_id":52384217596085,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Gray \/ Medium","offer_id":52384217628853,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Gray \/ Large","offer_id":52384217661621,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Gray \/ XL","offer_id":52384217694389,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Gray \/ 2X","offer_id":52384217727157,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/5888\/9909\/files\/Tshirtthumbnaik2.jpg?v=1774460081"},{"product_id":"long-sleeve-t-shirt","title":"Long Sleeve T-Shirt","description":"\u003cp\u003eDuck camo ling sleeve t-shirt \u003c\/p\u003e","brand":"Norris Merchandise","offers":[{"title":"L","offer_id":52385687208117,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52385687240885,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52385687273653,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52385687306421,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":52385687339189,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/5888\/9909\/files\/IMG_1638.jpg?v=1774540306"},{"product_id":"translucent-blue-flash-jerk-bait","title":"translucent blue\/flash jerk bait","description":"\u003cp\u003eThese are translucent blue with a green\/pink internal foil for flash. I keep this one tied on and on the deck at all times, the spots seem to love it\u003c\/p\u003e","brand":"Norris Merchandise","offers":[{"title":"Default Title","offer_id":52385955414197,"sku":null,"price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/5888\/9909\/files\/Transbluejerk.png?v=1774554517"},{"product_id":"purple-and-chartreuse-med-depth-diving-crank-bait","title":"purple and chartreuse med depth diving crank bait","description":"\u003cp\u003epurple upper side with metal flake on the back and bright chartreus belly. this one should run around 6 foot depending on line size and water temp, and has standard rattles \u003c\/p\u003e","brand":"Norris Merchandise","offers":[{"title":"Default Title","offer_id":52385959608501,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/5888\/9909\/files\/Purplemeddiver.png?v=1774554740"},{"product_id":"green-med-deep-diving-crank-bait","title":"green med\/deep diving crank bait","description":"\u003cp\u003emarbled green upper with some metal flake and chartreus belly, this one should run 8-10 ft depending on line size and water temp.  \u003c\/p\u003e","brand":"Norris Merchandise","offers":[{"title":"Default Title","offer_id":52385960526005,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/5888\/9909\/files\/Redeye.png?v=1774555027"},{"product_id":"natural-green-and-orange-craw","title":"natural green and orange craw","description":"\u003cp\u003eI like these for the river, they look very realistic for those clear water situations\u003c\/p\u003e","brand":"Norris Merchandise","offers":[{"title":"Default Title","offer_id":52385962492085,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/5888\/9909\/files\/Craw.png?v=1774555268"},{"product_id":"green-medium-diver","title":"green medium diver","description":"\u003cp\u003egreen with gold pearl, this one really pops in the sunlight, pictures don't do it justice. should run 4-6 foot depending on line size and water temp \u003c\/p\u003e","brand":"Norris Merchandise","offers":[{"title":"Default Title","offer_id":52386236104885,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/5888\/9909\/files\/IMG_5478.png?v=1774555572"},{"product_id":"pink-jerk-bait","title":"pink jerk bait","description":"\u003cp\u003epink jerk bait with green\/pink internal foil for flash, the pearl scales and flash on this one look killer!\u003c\/p\u003e","brand":"Norris Merchandise","offers":[{"title":"Default Title","offer_id":52386237087925,"sku":null,"price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/5888\/9909\/files\/Pinkjerk.png?v=1774555885"},{"product_id":"blue-and-orange-jerk-bait","title":"blue and orange jerk bait","description":"\u003cp\u003epearl blue and translucent orange jerk bait\u003c\/p\u003e","brand":"Norris Merchandise","offers":[{"title":"Default Title","offer_id":52386245181621,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/5888\/9909\/files\/Orjerk.png?v=1774556326"},{"product_id":"green-lipless-crank","title":"green lipless crank","description":"\u003cp\u003ethis is a large lipless crank that casts far and has a good loud knock\u003c\/p\u003e","brand":"Norris Merchandise","offers":[{"title":"Default Title","offer_id":52386250064053,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/5888\/9909\/files\/Trap1.png?v=1774556541"},{"product_id":"red-and-chartreuse-lipless-crank","title":"red and chartreuse lipless crank","description":"\u003cp\u003eTons of red metal flake on this one. It's a large lipless crank that casts great and has a loud knock. It's about 3\"\u003c\/p\u003e","brand":"Norris Merchandise","offers":[{"title":"Default Title","offer_id":52386251407541,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/5888\/9909\/files\/Trap2.png?v=1774556758"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/5888\/9909\/collections\/IMG_1611.png?v=1774466750","url":"https:\/\/www.norrismerchandise.com\/collections\/family-tradition-custom-lures.oembed","provider":"Norris Merchandise","version":"1.0","type":"link"}